1% for the Planet

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1% for the Planet is a global movement inspiring businesses and individuals to support environmental solutions through annual membership and everyday actions. 1% for the Planet advises on giving strategies, certifies donations, and amplifies the impact of the members through their network. 

They collaborate with individual and business members to identify environmental organizations that will make the greatest impact and align with your giving goals. They certify that every dollar contributed goes to a vetted, trusted nonprofit. 1% for the Planet members have given hundreds of millions of dollars to the environment, and nonprofit partners are doing the hard work of restoring our planet for the future. The goal is to significantly increase the overall amount of global dollars going to help protect the planet with the smartest donations possible.

The foundation of the 1% for the Planet network is the member-nonprofit partnership. Business and individual members engage directly with approved nonprofit partners, providing financial donations, volunteer time, in-kind donations, and other shared-value collaborations. Thriving partnerships help deliver longer-term support and greater impact.

1% for the Planet was started in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies). Both successful entrepreneurs, they recognized the power of collective action to protect the environment. Today, businesses and individuals continue to make the 1% for the Planet commitment, creating greater impact every year.


Join the 1% for the Planet network and let's protect the environment together!